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【9月30日】Gift Contagion in Online Groups: Evidence from WeChat Red Packets

发布日期: 2020-09-25  点击数:

shijian: 2020 nian 09 yue 30 ri 14:00-16:00.

didian: shahexiaoquzhujiao104

zhujiangren: liuxiaofujiaoshou

滚球体育zhujiangrenjianjie: liuxiaoboshi,qinghuadaxuejingjiyuguanlixueyuanfujiaoshou,meiguomixiegendaxueannabaofenxiaoboshi。zhuyaoyanjiuxingqubaokuogonggongzhengce,boyilun,xinxijingjixue,shiyanjingjixuehexingweijingjixue。tadeyanjiuchengguofabiaozaigames and economic behavior, management science, experimental economics, journal of economic behavior and organizationdengxueshukanwushang,zhuchiguoguojiazirankexuedengduogejijinxiangmu。xiandanrenjournal of behavior and experimental economicsqikanbianweihemanagement science, journal of public economics, experimental economics,games and economic behaviordengduogezhimingqikandenimingpingshen。

滚球体育jiangzuozhaiyao: gifts are important instruments to bond interpersonal relationships. using 36 million online red packets on wechat, we employ a natural experiment approach to identify in-group contagion of gift giving. we find that, on average, receiving one more dollar causes a recipient to send 18 cents back to the group within the subsequent 24 hours. moreover, this effect is much stronger for "luckiest draw'' recipients, which suggests a group norm for gift giving. additionally, we find that gift contagion is affected by in-group friendship network properties, such as the number of in-group friends and the local clustering coefficient

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